When is it time for a new logo?
It's a busy time for logos! The big news, of course, was Google unveiling a huge update to its logo. Just a few days ago, Verizon also rolled out a new corporate identity. In exciting news for designers, NASA is offering the original design manual of its famous logo from the 70's. In not so great news, the Tokyo Olympics suffered an embarrassing setback in it's logo design process.
All of this logo news, may have you wondering how long a good logo can last, and how to know when it's time to switch things up?
First of all, it's important to understand that there are different ways to refresh your brand. Not every change needs to be a complete overhaul. Sometimes just changing a color scheme, or other subtle changes can make a huge impact. Take Jackson Hewitt, who changed virtually nothing about their typeface, but changed their iconic red to blue:
The refresh was enough to notice and introduce the brand's new attitude, but not cumberson and unrecognizable. This kind of change is perfect for an important corporate transition or turning over a new PR leaf, while maintaining the visual recognition you already have.
Then, there's what we traditionally think of when we say "logo redesign." New typography, new symbolism, and/or new colors, all coming together to completely reinvent the logo. While it's normally a good idea not to go completely unrecognizable, this kind of redesign can bring your brand into the current time period. Take Olive Garden for example, who completely overhauled their logo last year:
If you're trying to expand and reach a new market segment, change attitudes about your company, or just haven't updated in entirely too long, it may be time to undertake this change. It's a great idea to consult with a professional design agency, who can consistently update your logo and marketing collateral.
If you think it is time for your company to consider an update, large or small, get in touch with us at firstname.lastname@example.org. We'd love to help!